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Research papers

Conclusions

This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...

Catalogue: Seminar 1990: Countdown to 1992
Author: Peter Tyler
June 15, 1990
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Citation

Tyler, P. (1990a, June 15). Conclusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions-3438


Research papers

Communications between the supplier and the buyer of research

The purpose of this paper is to argue that the supplier and the buyer of research should and can communicate with each other. This argument is developed with fieldwork, sampling and questionnaire particularly in mind. As background to this argument,...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Peter Tyler
October 1, 1973
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Citation

Tyler, P. (1973a, October 01). Communications between the supplier and the buyer of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communications-between-the-supplier-and-the-buyer-of-research


Research papers

Freedom and control in creative activity

In market research we are all aware of the growing demand for better procedures for creating and testing effective advertising. Manufacturers not unnaturally wish for evidence that their expenditure on advertising will achieve maximum results....

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Peter Tyler
June 1, 1966
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Citation

Tyler, P. (1966a, June 01). Freedom and control in creative activity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/freedom-and-control-in-creative-activity